How brands support the Veteran community

5.11 tactical gear

The 5.11 Always Be Ready brand campaign centers around providing individuals with the best quality products so they can be ready to help those in need, protect and serve, and crush goals. More than 60% of the hired employees at 5.11 retail stores are veterans from either military or the first responder community. We continually support veterans through giving back a portion of sales proceeds from new product launches to charities including the Sheepdog Fund, Navy Seal Foundation, 5.11 Memorial Fund and National Law Enforcement Officers Memorial Fund.

Alex and Ani

Alex and Ani creates jewelry made exclusively in America, and proudly supports those who have served in our military and their loved ones. In addition, Alex and Ani offers bangle styles for all military branches. Active duty members, veterans, and military families are seen around the world wearing these bangles as a small symbol of their honor and pride.

Ashley Furniture

Each December on National Wreaths Across America Day, the mission to Remember, Honor and Teach is carried out by coordinating wreath-laying ceremonies at Arlington National Cemetery, as well as at more than 1,400 additional locations in all 50 U.S. states, at sea and abroad. Ashley Furniture Industries is proud to support this effort. To date, Ashley has transported more that 32,400 Wreaths Across America.

Bravo Sierra

Bravo Sierra develops critical innovation performance products in direct collaboration with those that deserve it most – our active duty service members. We pioneered a business model that directly contributes 5% of our sales to military Morale, Welfare and Recreation programs. The M.W.R. offers quality of life programs dedicated to the well-being of U.S. service members, veterans and their families.

Duke Cannon

The rectangular “brick” shape and large size of Duke Cannon’s Big Ass Soap was inspired by the product issued to G.I.’s during the Korean War. (Our modern version retains similar dimensions, but smells a little better than its predecessor.) In fact, is produced today in the same U.S. based, family-owned plant that was the primary supplier to the military during that era. Today we continue to gain inspiration from the fine soldiers serving our country by partnering with active duty military stationed at Fort Ripley in our home state in Minnesota as well as those currently deployed abroad in some of the world’s harshest environments. While big corporations pay MBA’s to conduct months of focus groups, we simply work with our liaisons in the Armed Forces to inspire new ideas and review any all new products before they launch. Simply put, if it doesn’t meet the high standards of the men in uniform, it doesn’t happen.


Georgia-Pacific actively hires military veterans throughout many different locations around the country. Also, Georgia- Pacific supports programs to include Hero's Make America, Hiring Our Hero's, and the Student Veterans Association along with many more programs.


Henkel supports our veterans and military employees through recruitment and recognition programs. Henkel is an equal opportunity employer and proudly recruits top military talent by attending job fairs and posting open positions with various veterans’ organizations as well as using a preferred recruitment supplier who focuses on military candidates. Henkel's recognition programs include luncheons to honor their service and sacrifice and employee volunteerism. For example, at our site in Irvine, CA employees participated in “Operation Gratitude” by assembling 200 care packages and sending letters of thanks to our US Military troops. Also, in 2019 we will launch a Veterans/Military employee resource group that we plan to announce on Veterans' Day. This group will help with activities like recruitment, training and support of our military men and women.

Jack Links

Team Rubicon is a nonprofit organization offering veterans a chance to continue their service by helping those afflicted by disasters, and also themselves. To-date, Jack Link’s has donated more than $550,000 and 150,000 bags of beef jerky to Team Rubicon; funding and fueling more than 5,000 Team Rubicon volunteers.

Kill Cliff

The Navy SEAL Foundation provides immediate and ongoing support and assistance to the Naval Special Warfare community and its families. The demands on this community are unprecedented in the history of special operations. As such, the Navy SEAL Foundation serves a critical role in providing programs focused on the preservation of the Naval Special Warfare force and their families. In 2011, the Navy SEAL Foundation and Kill Cliff teamed up as official partners, marking the first corporate partnership of its kind for the Foundation. To date, Kill Cliff has raised and donated over $730k in cash, event sponsorship funds, and product equivalencies. Kill Cliff has set the goal of becoming the largest single contributor to the Navy SEAL Foundation.

Kimberly Clark

Being a Veteran defines who we are and what we do. Kimberly-Clark knows Veterans build stronger communities where we live and work and foster relationships that bring the world closer together. Kimberly-Clark offers careers that enable Veterans to build the life they want, take pride in working for a company with the highest ethics, and apply their diverse experiences and passion to brands that make lives better for people all around the world.


MantraBand designed the "You're My Anchor" Charity Band in support of the Navy-Marine Corps Relief Society. Wear this band as a reminder of your impact and know that in this life, you are my anchor. A portion of your purchase goes back to the NMRCS to provide financial, educational, and other assistance to active duty and retired Sailors, Marines, and their families when in need.

New Balance

New Balance is proud to be the Presenting Sponsor of the Run to Home Base. The Run to Home Base supports our nation’s Veterans and Service Members and helps raise much needed funds for Home Base. Proceeds from the event will fund the clinical care provided to Veterans, Service Members and their Families. Home Base is dedicated to healing the invisible wounds for Veterans, Service Members and their Families through world-class clinical care, wellness, education and research.


Nomadés is a company created by military spouses for the military and their loved ones. We support the veteran community by hiring veterans, military spouses and family members to work in our company. This year we are celebrating 10 years in business and we are grateful for their valuable role in our story. You pave your path with memories, moments, and milestones. We create charms to commemorate your journey.


Rolling Remembrance is a 8,000+ mile long relay of an American flag from Seattle to New York to benefit the Children of Fallen Patriots Foundation. To date, PepsiCo has raised approximately $860,000 to provide college scholarships and educational counseling to military children who have lost a parent in the line of duty.


PODS moving & storage is proud to support our military veterans. Many of our associates are veterans, and some still serve in the reserves. We proudly offer discounts for active duty, retired and veteran members of the U.S. Armed Forces.We are also proud to partner with local events that have raised over $100,000 in support of military charitable organizations over the past 5 years.

Proctor & Gamble

Procter & Gamble has a long history of supporting the military and veterans. From back in WWII when the company created covert kits for POWs that contained Gillette grooming items and other secret supplies like razor-blade compasses, counterfeit German currency, and maps of enemy territory, to present day where we assembled over 11,000 personal care packs for the USO. We have over 2000 Veterans employees and many employees still serving in the Reserves or National Guard. P&G has a dedicated military recruiting team providing mentorship to Veterans and giving back to our local communities.


Sony is a strong supporter of the veteran community. We host the Hidden Gems Veterans event to facilitate networking between active, former, transitioning military personnel and civilian employers. Sony is also a founding sponsor of the North County Business Chamber’s Operation Connect, with employees serving as advisors, board members and mentors. We are proud of all those who serve our country. We are grateful to be able to acknowledge those who have become part of our sony team after leaving the military. Their leadership experience is an important value added to our talent team.

Spartina 449

They give. We give. Spartina proudly honors active and veteran military personnel. Amidst many military bases in The South, we see the courage and commitment military men and women in our community make every day for the sake of our country. We work alongside veterans and family of active service members. Our Mermaids for Military jewelry collection features five charm necklaces that salute strength, high ideals, readiness, courage and all-American pride. Wear these charms to honor courageous service men and women who defend our great nation, especially for the warrior closest to your heart.

Traeger grills

Traeger prides themselves in hiring Veterans. We continue to support the Military Exchanges with cooking for troops in the middle east, educating them about their grills, and participating in NEX Customer Appreciation Events.


In 1997 while on deplyment, Navy Seal Squadron Commander Randy Hetrick created the first version of TRX using only a jiu jitsu blet and parachute webbing. Since day one, TRX has empowered people of all kinds to be their best selves, never limited by constraints of time, place, or physical ability.



For more than 100 years Vanguard has been serving our military veterans for all their insignia needs. As a veteran owned company with dozens of veteran employees and their spouses, we continually participate in ongoing veteran support programs in cooperation and partnership with the Navy Exchange. All of these programs support M.W.R. and help give back to continually support our active-duty and veteran community. All of us at Vanguard thank our veterans and hope you will join us in celebrating their contributions and sacrifices to this great nation.

Vera Bradley

Vera Bradley designed the Navy logo collection exclusively for NEX in honor of those who serve our country.